Contact Swen Neumann

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Swen Neumann

Consulting Professional

Profession: Business Administrator

Location Main Office: City // Munich | Country // Germany

Professional Expertise:
Brand management, Business services, Business training and development, Cross-border transactions, Franchise expansion, Franchising, Project management and coordination


Experience in Industries, Products & Services:
Food services, Franchising, HR, IT, Marketing and sales, Real Estate


CV Résumé

Swen M. Neumann finished his education at the European Business School in London, UK (1995-1998) with the degree BA (Hons) in International Business Studies, and took an Executive Management Programme in St. Gallen, Switzerland thereafter.

In August 2000 Swen started his business career with the launch of Wellness Direct GmbH in Munich (Germany), as Managing Director and Shareholder, with the launch of a new vitamin brand, took over the mother company Mayfair Edition GmbH in 2002, with a turnaround of the mother company, and exit in 2004.

From 2004 to 2007 Swen was MD and shareholder of Heinzelmann Vertriebs GmbH in Munich. "Heinzelmann" was the first Grundig Brand, and Swen set up of the Brand Heinzelmann (White Goods) in Germany, and launched the brand into all major retail chains in Germany (REWE, Metro, Tengelmann, QVC, HSE, etc.). He was also in charge of sourcing of all products in the Fareast, setting up offices in Hong Kong for sourcing and QC purposes, including the launch of an organisation in Germany to manage service issues. He also developed innovative kitchen equipment with Chinese suppliers.
In 2007 Swen started the internationalisation of the newly reopened famous Wienerwald Group and became Director Business Development of Wienerwald International GmbH. He expanded the companies’ franchise outlets to Turkey, Egypt, Iraq, Saudi Arabia, Russia, Kazakhstan, Hungary and the UAE. Swen was also in charge of all international business relations, contracts with food suppliers, company set-ups, government agencies and the media, the entire retail business, sales and sourcing, and developing of the international brand. In the course of this period he also became shareholder in the.

Swen resigned in 2014 to start his own business CROBRAS, where he can focus with his great expertise on the expansion of franchise brands internationally. He already launched various cross-border projects in the area of trade, franchising, consulting and business development as CEO of Crobras GmbH.

Sven Neumann joined CBA in early 2015 as Consulting Professional in global business development and franchise expansion.

Languages spoken: German, English, French (basic), Portuguese (basic)

Degree: MBA

Years in Advisory: 12


Accompanied & accomplished deals: 23


Total Transaction Volume: EUR 350,000,000


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