e-Commerce brand for woman's pus size active apparel

This e-Commerce brand company sells woman's pus size active apparel. The company is known for its quality, solution-oriented designs for the plus size woman sizes XL - 6X.

The retiring owner has set up a strong leadership structure for all management roles. The company is poised for growth in in the growing women's plus s size apparel and e-Commerce markets.

The company is a pioneer in the direct-to-consumer active apparel space, operating for over 25 years. It is well-regarded for excellence in quality in fit and long lasting clothing. With an excellent marketing ROAS, the company has been growing its online outreach through a robust and email program with extremely strong customer retention, an SMS program, strong affiliate network, and a targeted and highly effective online advertising program. Social media is growing, and social media advertising is showing excellent results with strong conversion to sales.

in the US and overseas. The company uses industry-leading cloud-based software including Shopify, Klaviyo, SkuVault, and QuickBooks online.

Plus size women's active wear. Top categories are swimwear, intimates, and cross-over activewear good for travel and casual wear.

e-Commerce: 100% of sales are via e-Commerce channels.
Selling is exclusively from the website.
Strong opportunity to extend sales to other platforms.
Amazon account established.

Marketing and sales expertise: The plus size apparel industry is not concentrated with strong opportunity for growth. This company's low return rate indicates its well-developed knowledge of this consumer with proprietary knowledge in sizing, fit, material and style selection. The company receives approximately half of its revenue from its strong email program to previous buyers, and about half through other marketing efforts and advertising.

Trademarks: The company owns numerous registered trademarks for its brand and fabrics.

Staff: High performing team interested in continuing to grow the company past transaction. Self-run warehouse located for excellent shipping rates and fast delivery. All other staff functions remotely, with opportunity to collaborate at office space at the warehouse location.