Business Summary
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Capital Raising
Online/Offline advertising platform

Mandate ID: CY-1-MZA-5-1607-3
Transaction Type:
Capital Raising

Industry: IT software/ hardware


Sector: Online - Offline advertising - human data analytics


SIC Code: 73130100 ELECTRONIC MEDIA ADVERTISING REPRESENTATIVES


Country of Origin: Cyprus |


Target Areas: European Union, Central America, Central Europe, Eastern Europe


Business Review

The product creates a unified development and delivery environment providing access to consistent, accurate and timely data, by bridging and connecting offline and online worlds. This can assist marketers and publishers to convert offline data to online data, web analytics and mobile channels into information that can be used to support business goals. Its an one-stop shop solution for human data , demographic information, ad rates, ad campaign schedule planning, ad buys, and creative development, reducing transaction time and costs for buyers and sellers of advertising spots. The product represents the intersection of two growing world wide advertising markets: online advertising and offline advertising. The advertising industry in both categories represents a $190 billion industry just in the US and is expected to grow at 5.7 percent compound annual growth. The worldwide digital advertising expenditure is projected to reach 252.02 billion U.S. dollars by 2018.

Products
A patent - pending product which is a user-friendly DMP (data management platform) providing various services to meet the needs of its customers, advertisers and publishers. The system is a centralised platform that aggregates first and third party audience data from customer’s cross-channel marketing efforts (website, PPC, email, social, mobile and offline (airlines, ships, trains , direct mail, retail store, TV, radio)
Financial Information

Capital / Loan Requirements: EUR EUR 500,000 - 1,000,000


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